First, the copy was amazing.
Second, instead of 'traditional boring' VSL...
I created and directed a new style VSL.
Engaging and fun, not an interview, documentary, direct address, or summit style vsl either.
I can promise you no one is doing it.
After the video leads qualified themselves and 100% of those who did booked a call with our sales team.
*** the result was, drumroll please ***
63% closing rate!